LinkedIn is a powerful tool and an important part of your online presence. It is more than just an online resume, it is a great platform for showcasing you as well as a fantastic networking tool. But are you making the most of your presence?
Whether you want them to or not, people are going to search for you on LinkedIn so why not make the most of it? Your personal profile can work for you or it can work against you so here are some tips to create a strong profile that shows you at your best.
Whether you like it or not, people do judge a book by its cover. This doesn’t mean that you have to be a model or spend big bucks on a special photo shoot but selecting the right profile picture is important. When choosing a picture make sure it is current and appropriate for business. An out of date picture makes you look like you are living in the past and holiday snaps, sunglasses, hats, costumes, swimwear and drinks in your hand are all inappropriate on this platform.
A lot of people just put their job title here but your headline can be so much more. Your headline appears underneath your name everywhere you post on LinkedIn so make it compelling and make it work for you. What is your value proposition or your specialty? If you are looking for work you can include looking for or seeking opportunities to enhance your job seeking options.
Think of your summary as the About page of your website where you can showcase all your good stuff. It’s potentially the most read part of your profile as well as your chance to personalise your page. When you write your summary think about your audience, what do you want people to know about you? Showcase your talents, achievements, skills, projects, passions and state what you are looking for – a new job, collaborations, opportunities.
Make sure your experience section doesn’t just have a list of duties but includes your accomplishments. Accomplishment statements are the best way to showcase the amazing things you’ve done at your past jobs, plus show prospective employers what you can do for them. Think about what projects or new initiatives you have worked on and how your have contributed.
Less is more in this category and just because there are lots of boxes to fill out doesn’t mean you have to. You do not have to add your high school education and you definitely don’t need to add any dates unless you want to. People will use dates to calculate your age and your age has no link to your competence. Only add information that works in your favour.
I hope these tips have been helpful and inspired you to update your LinkedIn profile. I recommend you check and update our profile regularly to make sure you capture all of your new skills and accomplishments and ensure your profile stays up-to-date. Take a look at my LinkedIn profile, I would love to know what you think!