Do you want to make the most of your Instagram marketing? Here are four tools to level up your Insta action!
Make it pretty
Instagram is a visual platform so everything you post on your account needs to be visually engaging. There are lots of photo and design platforms out there but Canva is my favourite DIY graphic design platform. I recommend upgrading to the paid subscription so you can create and save your own branding colours and templates to make your creative workflow and working with teams easier.
Schedule that stuff
If you’re managing an Instagram account for your workplace or business then you should be using a social media management and scheduling tool that allows you to publish directly to Instagram. This allows you to plan and schedule your Instagram posts ahead of time. There are many tools out there you can use but this article from Social Media Examiner explores six of the most popular tools that allow you to link multiple social media channels. If you want to keep it simple and love planning your Instagram page visually then try Planoly. There are various free and paid subscription options available with each platform so do some research, give a few a go and choose what works best for you.
Link in bio
Instagram doesn’t let you add hyperlinks to your posts, in fact, it only allows you to have one hyperlink in your bio which means that every time you write ‘link in bio’ in your post you have to update your one hyperlink. Linktree is the best tool ever because it allows you to add multiple hyperlinks! There is a free and paid option and it is super easy to setup.
But are they real followers?
IG Audit is a fun and useful free tool for establishing whether an Instagram account has an authentic and engaged audience or whether they have a lot of bots or spam accounts making up their follower count. This can be useful if you are looking to find an influencer to promote your library or GLAM institution. Just because an account has 50,000 followers doesn’t mean that they have 50,000 real people engaging with their content. Did they buy these followers? Does anyone ever comment and engage in a conversation?
To try it out, just enter an Instagram account handle into the search box and press GO. Here is an example of when I searched myself! @amywalduck has 94.10% real followers which is pretty good if I do say so myself!